Sponsor:

Bayer Cropscience

Research Team:

Mustafa Sir, James S. Noble, Jonathon D Stumpf, Rung-Chun Lin, Phichet Wutthisirisart

Universities Involved:

University of Missouri

Start Date:

12/01/11

End Date:

11/30/12

Summary:

This project focuses on developing tools to estimate market potential and to design the distribution network and operational plans for a new product delivery system.

Specifically, it addresses the following issues:

– Estimation of the market demand for a new product delivery system

– Establishment of a distribution network while considering vehicle routing

– Analysis of operational issues

– Creation of user-friendly tools to analyze scenario/configuration alternatives impact on the business plan